Soju is a clear neutral spirit similar to vodka that can made from rice, sweet potato, or tapioca. Chum Churum Soju offers a fresh, crisp, and clean taste while still delivering a smooth drinking experience. It is particularly popular because of the flavors that come from its alkaline water sourced from Mt. Seoraksan.

The special advantage of Soju is a lower calorie profile. it delivers only about half the calories of vodka. Soju is usually consumed straight but can be used in variety of cocktail bases (good substitute for vodka) and It is always best served cold.